Nexpid Logo Creation

Branding

March 2016

Nexpid

Creating a logo looks very simple when we look at it only from graphics side. But there are many variables behind the whole process. Firstly, by design thinking, we invent a lot of ideas. It is called divergence. We can find out many of radical bonds between brand guidelines and values, but it can help with differentiation. And then we are going to stage called convergence. Now, we are chosing best option for our brand. Likewise in this project, many sketches and concepts to create one, perfect brand mark. Nexpid is the name that it contains three words in one: next - we are company that is focused on the future; rapid - we are on a par with the times; speed - this word is heard phonetically in pronunciation, but it means swiftness of our services.